Data Mining Add-ins - Analyze Key Influencers Tool
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Written by Mike Milligan   
Wednesday, 02 May 2012 22:53

The Analyze Key Influencers tool is used to show how column values in a data set might determine the values of a specified target column. The process creates a temporary mining model in Microsoft SQL Server Analysis Services using the Naïve Bayes algorithm. It then produces a Main Influencers report which represents the key influencers for a distinct value of the target column. You have the option of creating one or many additional Discrimination Reports that compares the influencers for any two distinct values of the target column. The Discrimination Reports are only useful if your target column contains more than two distinct states.

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