How to Conduct a Data Mining Project

I felt many times that it is not so clear what to do to make a successful data mining project. Here are some guidelines I like to follow.

In the beginning, I have to point out that data mining is not a product; it is about getting some knowledge. We get knowledge through learning. Therefore, a data mining project is about establishing a learning environment. In this example, I am showing how I would try to solve is well-known data mining task, called Churn Detection. I would approach this in the following way.